I designed a series of advertisements for an animal shelter, including social media advertisements for Instagram, Facebook, and Twitter, as well as advertisements on a bus stop sign, a flyer, and a billboard. I wanted to use bright colors to grab attention, as well as show different kinds of pets including dogs, cats, and rabbits to appeal to a broad audience who may have different pet preferences. I also wanted to try a technique of putting a box around each of the animal’s heads, so it would look like they are going through it and give the advertisements more depth and visual interest.
Programs Used: Photoshop, InDesign