For this project, I wanted to explore a concept for a yoga studio, which included the design for a logo, business card, and social media advertisements. I chose a modern, feminine look for the brand, since the main target audience for yoga studios is women. I used pink as the main color for the brand, which has the option to be complemented with both black and white. The logo was designed to look simple, with the possibility of using just the image of the lotus as a symbol for the studio.
Programs Used: Illustrator, InDesign